Tracking the 50% Rise in F&I PVR Since 2019
- StoneEagle
- 5 days ago
- 3 min read
F&I PVR is up roughly 50% since 2019. StoneEagleDATA benchmarks help explain whether product performance, financing trends, or both are driving it.
By Gregory Arroyo
F&I PVR is no longer just above pre-pandemic levels. It is running near the highest levels in the StoneEagleDATA dataset.
Average F&I PVR reached roughly $1,986 per deal in 2026’s opening quarter, up nearly 8% year over year and roughly 50% above 2019 levels. That’s coming off one of the strongest quarterly stretches in the dataset, when F&I PVR peaked at $2,025 in November 2025.
Average F&I PVR reached $2,025 in November 2025 during the strongest quarterly period in the dataset.
The climb did not happen all at once. Average F&I PVR opened 2019 at roughly $1,247 per deal, then moved sharply higher during the post-pandemic period. Industry averages pushed through the $1,500 range in 2021, crossed into the $1,700 range during 2022, and continued climbing through 2024 and 2025.
Part of the increase appears tied to broader financing shifts across the market. Eighty-four-month penetration is up, average finance terms are rising, financed balances and monthly payments continue climbing, and more negative equity is rolling into future purchases. Those conditions can change the F&I conversation, especially around products designed to protect larger balances over longer ownership cycles.
Products Per Deal Kept Climbing
StoneEagleDATA showed product attachment climbing alongside rising loan payments, with average products per deal (PPD) remaining near record levels through Q1 2026.
Back in January 2019, F&I offices averaged roughly 1.26 products per deal. Through the first quarter of 2026, that figure was running around 1.57 — roughly 25% above pre-pandemic levels and still near the highest sustained levels in the dataset.
Product income moved higher, too.
VSC penetration remained relatively stable from January 2022 through March 2026, while average income climbed roughly 12% during the same period.
GAP showed growth on both fronts. GAP penetration increased roughly 5.3% from January 2022 through March 2026, while average GAP income climbed about 15%.
Ancillary products added another layer. Paint-and-fabric protection penetration increased nearly 76% since 2020, while average income climbed more than 34%. Prepaid maintenance, security, tire-and-wheel, package products, and key replacement products also posted double-digit growth in both attachment and income during the same period.
By the first quarter of 2026, ancillary products accounted for roughly one-third of total F&I product revenue, according to StoneEagleDATA. That’s up roughly 19% since 2020. That does not replace VSC and GAP as the anchors of F&I performance. But it does show how much the product mix has broadened.
Finance reserve also remained an important contributor to overall F&I performance, even as dealers adjusted rate spreads to help keep payments workable.
But the transaction-level data also suggests some F&I performance may still be slipping away during the busiest days of the month.
A $70.6 Million Opportunity
One of the clearest performance gaps appeared during the final days of the month. Looking specifically at new-vehicle finance deals across a 36-month window, the final three days of the month generated roughly 29% more deals per day than typical days earlier in the month. But as volume accelerated, per-deal F&I performance softened.
Average F&I PVR on new-vehicle finance deals declined from roughly $2,682 earlier in the month to about $2,506 during the final three days. VSC penetration fell from 56.3% to 53.8%, while GAP penetration dropped from 39.9% to 36.5%.
And the pattern was remarkably consistent. GAP penetration was lower at month-end 100% of the time across the 36-month analysis window. VSC penetration declined roughly 97% of the time, while F&I PVR softened during every month studied. The softening typically began around day 25, then accelerated into the final three days as volume climbed.
Modeled across StoneEagleDATA, lower month-end per-copy performance represented roughly $70.6 million in annual F&I gross left on the table during the busiest closing days of the month.
The analysis does not prove a single cause. Volume pressure, incentive timing, backed-up F&I offices, or shorter product conversations may all play a role. But the pattern suggests some of the industry’s strongest volume days may also be some of its weakest F&I execution days.
StoneEagleDATA is part of StoneEagle’s broader suite of connected solutions — including StoneEagleMENU, StoneEagleMETRICS F&I, Pencilwrench, and StoneEagleMETRICS Service — helping dealers make smarter decisions across F&I, sales, and service.
