Connecting Automotive Retail With Data & Innovation



Our Mission
To make lives better by capturing, routing, and activating automotive data across every part of a dealership so that decisions are informed, operations are seamless, and dealers and partners thrive.

Who We Are
Today, our solutions — DATA, MENU, METRICS, METRICS SERVICE, and PENCILWRENCH — help dealers sell smarter, track performance more clearly, and run stronger service operations.
Each product is designed to turn everyday dealership activity into useful intelligence, helping teams uncover opportunities, reduce friction, and make better decisions.


Our History
StoneEagle was founded in 1987 with a simple goal: solve real problems dealerships face every day.
Early on, we helped pioneer connected F&I technology and digitize the way dealerships manage product pricing and presentation. Over time, we expanded our focus to performance reporting, dealership analytics, and service operations.
Today, StoneEagle powers real-time dashboards, industry benchmarks, and operational tools used by thousands of dealerships across the United States.
