PVR matters, but it doesn't tell you enough to drive sales strategy

Have you ever wondered why the competitor across town can be growing faster than your dealership even when you're seemingly putting up similar numbers? Ignoring the fact that you know what their numbers look like...we won't ask...there's probably something you're missing in how you look at the data!

​

As the F&I department takes an ever-increasing share of the spotlight at auto dealerships, it's vital that you track and understand exactly why your numbers are what they are, and what exactly it means to your bottom line. We've taken a close look at the issue, as well as talked to dealerships all over the country to figure out what's already being tracked. Let's take a closer look at the metrics that top-performing dealers track to make sure they stay at the top.