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StoneEagleDATA: F&I Offices Post Q1 Profit Record

Updated: Apr 28

Pandemic-era F&I highs hold steady as dealers set a new profitability record to kick off 2025.


Dealer F&I operations hit a new milestone in March 2025, according to StoneEagleDATA. Total F&I income per dealer reached an all-time high of $242,283, topping even the early 2021 post-COVID boom — despite fewer deals per rooftop. 

 

Cindy Allen, CEO, StoneEagle
StoneEagle CEO Cindy Allen shares key F&I performance insights during her March 3 session at the Ethical F&I Managers Conference in Las Vegas.

Average deal counts rose more than 29% year-to-date through March, and although March’s average of 129 deals per dealer didn’t match 2021’s peak of 148, F&I income still hit a new record. That’s a 115% increase compared to 2019. 

 

These insights come from the most complete dataset in automotive retail: 100% dealer-level transaction data from over 50% of the market. Having spent more than three decades connecting dealers, F&I product companies, agents, and finance sources, StoneEagleDATA delivers real-time intelligence without blind spots — supporting smarter decisions at every level of the car deal. 

 

New Benchmark for Dealer Profitability

This performance builds on what StoneEagle first identified as a new benchmark for dealer profitability. Two recent Automotive News stories spotlighted these trends, using our data as the foundation for national coverage. 

 

This article explored the 92% increase in average total F&I income per dealer since 2019, driven by a 45% jump in F&I PVR and a 21% increase in products per deal. It also spotlighted the 46% rise in front-end gross profit over the same period, despite a dip in late 2024. 

 

This follow-up article examined how ancillary F&I products like prepaid maintenance, paint & fabric protection, and tire & wheel coverage now account for 34% of product revenue, up from 28% in 2019. That growth came without a drop in acceptance for F&I staples like service contracts and GAP — both of which increased in per-deal revenue and penetration rates. 


StoneEagleDATA - Snapshot

StoneEagle CEO Cindy Allen attributes some of the growth in ancillary products to bundling strategies, with package deals now appearing in nearly 7% of all transactions

 

With data from nearly 12 million deals in 2024 alone, StoneEagle provides unmatched visibility into every stage of the F&I process — from profitability trends to product performance, deal structure insights, and leakage analysis.


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Want to See More?  

Contact us today to discover all the ways StoneEagleDATA, the backbone behind our StoneEagleMETRICS performance management solution, can help drive success for your business.  

  1. Access 100% of transaction data from over 50% of the market.  

  2. Get the insights you need — when you need them.  

  3. Drive smarter decisions with real-time F&I performance metrics.  

 




 
 
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