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StoneEagle and Pencilwrench Launch “Demo for Dollars” Giveaway for Automotive Dealers Attending NADA2024

StoneEagle, a leading F&I solutions provider to the automotive industry for over thirty-five years, together with newly acquired comprehensive repair event documentation company Pencilwrench, launched their NADA 2024 dealer giveaway, Demo for Dollars.


Throughout the NADA 2024 Expo on Friday, February 2, 2024, and Saturday, February 3, 2024, both companies will be registering dealership employees to win VISA gift cards of varying amounts. Additionally, one grand prize of $1,000 will be given away at 4 pm PST on both Friday and Saturday at Booth #5157 directly across from Ford Motor Company in the West Hall of the Las Vegas Convention Center.


“As we continue to bring our teams and products together to better serve the automotive industry, NADA 2024 provides a unique opportunity for dealers to learn about everything that StoneEagle and Pencilwrench have to offer - all in one place,” noted Colin Snyder, General Manager for Pencilwrench.


“Together, our people and technology provide a level of support and strength that is unmatched.” For retail automotive staff attending NADA 2024 in person, qualifying is simple. For every StoneEagle or Pencilwrench product demo given on-site, individuals will be entered to win the Demo for Dollars giveaway, provided that their business has not already purchased the product or products being showcased. Each demo is an additional chance to win. Retail automotive dealerships without any current StoneEagle or Pencilwrench products have up to five (5) chances to win during NADA 2024. While individuals do need to be present to win the Grand Prize drawing at 4 pm PST on Friday and Saturday, they do not need to be present to win one of the many smaller giveaways throughout each day.


“NADA 2024 is going to be an exciting time for businesses throughout the automotive industry- dealers and enterprise partners alike, to see all that we’ve been working on this year,” said Cindy Allen, Chief Executive Officer of StoneEagle. “Hosting our Demo for Dollars this year is a fun way to encourage dealers to not miss out on all of the great tools that StoneEagle and Pencilwrench can provide to streamline their dealership processes.”


To pre-schedule a time with either StoneEagle or Pencilwrench to begin a demo for dollars, or to review full terms and conditions, visit: https://www.se-fi.com/nada2024.


About StoneEagle


StoneEagle provides innovative solutions and legendary customer service for retail

automotive. Founded over 30 years ago, StoneEagle offers industry-leading F&I and Service metrics reporting, menu sales tools, and F&I product administration solutions that maximize user efficiencies across every facet of the F&I value chain. Founded in 2013 and acquired by StoneEagle in 2023, Pencilwrench’s point-and-click tool creates clear, concise, and compliant service event descriptions-improving the ability for retail automotive dealerships to meet OEM claim submission requirements. StoneEagle drives performance, improves processes, and increases profitability for businesses throughout the automotive industry. StoneEagle’s solutions meet the needs of over 7,300 retail auto dealerships, as well as general agencies, F&I product providers, and OEMs throughout North America.



Media Relations:

Blake Herrera

Director of Marketing

(972) 367- 6512 (office)

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